
Across EMEA, the AI conversation is clearly shifting. After two years of intense GenAI experimentation, 2025 marks the pivot from hype to structure, scale, and strategic control. 📊 IDC research shows that organizations in EMEA ran ~40 GenAI pilots on average in 2023–24, yet only a fraction delivered sustained business value. The result? A…

Partnerships have always been the hidden engine of business growth. According to industry leaders, partner teams can drive 30% or more of new sales and influence over 80% of total revenue. Yet, despite this impact, they often operate with limited resources. The rise of AI in partnerships promises to change that—unlocking efficiency, scale, and…